Farm and Forest Festival and Plant Sale

Posted On November 4, 2008

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Saturday, I attended the Farm and Forest Festival at Georgia Southern’s Botanical Garden to promote Continuing Education’s “Festival of Trees.” The Farm Festival began as a farmer’s market, a chance for local produce vendors to come together to sell their home-grown goods. It takes place every first and third Saturday in Statesboro at a local bank parking lot. This Saturday, however, it was moved back to the Botanical Garden, where it originally began, to help promote the Garden’s annual plant sale. Locals brought their best woodwork, home-made jellies and jams, artwork, baked goods, and more to showcase. Children were able to get in on the action by participating in a scavenger hunt, obstacle course, basket toss, and were even able to make their own ‘pitcher plant.’

When I first arrived to set up at the Festival, I passed by washtubs filled with large green cucumber-like objects that I realized I couldn’t place. They were far too big to be an actual cucumber, and they definitely weren’t squash or zucchini.  I dismissed  them and began setting up my promotional materials. As the day passed, people sporadically approached my table, I gave them my spill on what all our event entailed. By early afternoon, I decided it was quickly approaching time for me to pack my table and more on to the next activity I had on my list of things to do that day. People were more interested in spending their money on funnel cakes and produce than free information on an event still a few weeks away. As I carried a load of materials back to my car, a guy from the Garden’s event staff stopped me with those mysterious green not-cucumbers hanging on a string around his neck. He slid one into a bag that I was holding in my left hand.

It was a loofah. Yes, a loofah…you bathe with it. When the green skin dries out, it begins to crack and peel open, exposing the same type of wiry mesh that you might find glued to a wooden handle on the soap aisle at the local grocery store.

Because of its unusual nature, I’ve shown it to everyone who has come by my house in the last two days. Before I tell them what I’m holding, I make them guess what it is. It’s a powerful feeling sharing something that you know will make someone even slightly more educated once you tell them what it is, and how it works.

I am eagerly waiting for the loofa to begin its transformation from cucumber-look-alike to bathroom fixture. Thanks Mr. Garden Event Staff Guy for educating me, so that I may in turn educate others.

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Continuing Education’s ‘Women’s Forum’ and ‘Festival of Trees’

Posted On November 24, 2008

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festival_of_trees_02web1I have been at Georgia Southern University’s Center for Continuing Education and Public Service since August. I am happy to say that I have now seen the fruits of my labor come into fruition for the first time since beginning my internship.
The first event, scheduled for October 15, was rescheduled for the spring due to lack of participation. The event was a large scale operation with not enough time to secure the corporate sponsors and participants needed.

However, on Monday, two events kicked off on the same day. The ‘Women’s Forum’ and the ‘Festival of Trees’ both began last Monday, with a great turnout for the Forum. The Forum is a women’s only lunch meeting that is held three times a year at the Nessmith-Lane Building. Each meeting features a female speaker who entertains and inspires the audience. This time, award-winning author, Mary Kay Andrews, was the speaker. Andrews summarized her books and gave eager readers a few clues about what will be happening with favorite characters in the future.

The ‘Festival of Trees’ display also opened in the Nessmith-Lane Building the same day as the Forum. Unlike the Forum, the Festival lasted all week. Opened to the public on Monday, the Festival featured Christmas trees and wreaths donated and decorated by local businesses, organizations, and individuals. Viewing the display was free of charge, but the trees and wreaths were up for raffle for $1.00 per ticket. All raffle ticket proceeds went to benefit “Toys for Tots” and “Christmas in the Boro/Bulloch.” On Saturday ‘Festival of Trees’ welcomed Santa Claus, the Statesboro Regional Library, vendors, and more. The Christmas spirit was livened by Dr. Michael Braz, Associate Professor of Music, who performed Christmas tunes on the piano.

The Festival was wildly successful for a first year event, and I can not say ‘thank you’ enough to everyone who participated or donated advertising space. So many local children will benefit from the fund raising. I am also very appreciative that I was given the chance to help organize the event. It has been great experience seeing an event take shape and evolve until it is finally presented to the public.

This is What I Know…

Posted On April 25, 2008

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PR for Small Businesses

Posted On April 2, 2008

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Good PR can be affordable for small businesses

Think about your audience

This may be more than just customers. The audience may be anyone who has an interest in your business such as local media, vendors and supplieres, or even competitiors. 

Develop a PR plan

  • Identify your goals and objectices
  • Position your product. Decide how you want to be perceived in your market.
  • Develop a key message for your business

Once you have these concepts, come up with a strategy for ways to accomplish these objectives. You also need to settle on a few good tactics such as speeches, articles, and media outreaches, all of which are good tactics for small businesses.

Develop a relationship with the local media

Do not be affraid of local media. The media is always looking for new story ideas…your business may offer the angle they are looking for. Promote yourself and your business by showing the media that you are well qualified and highly skilled in the area of your business.

Hello world!

Posted On March 26, 2008

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